Solar Roadways – A Cautionary Tale About Crowd-Funding Cons
Technology, editorial Jason England Technology, editorial Jason England

Solar Roadways – A Cautionary Tale About Crowd-Funding Cons

There’s no denying that in general, Kickstarter, Indiegogo and platforms like them have made a big impact on the way that entrepreneurs realise their ideas, and enabled some fantastic products to be mass-produced. 

Unfortunately, (and sometimes hilariously) the open nature of crowd-funding means that anyone can create a campaign for any idea whatsoever. One of the worst, in my view, was Solar Roadways, which became especially concerning because its Indiegogo campaign was actually successful – in fact, it is Indiegogo’s most backed campaign ever, raising 2.2 million dollars.

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Feature, music, tech Jason England Feature, music, tech Jason England

The 'Mastered For iTunes' Deception

People speak of not noticing the difference in audio between music downloads and physical copies, whereas chances are they have.  In a crystallising moment, there will always be that tiny split-second noise of digitisation, or the compromised sound-levellings of an alternate bit rate, courtesy of an encoder.  It's that unavoidable glitch in the song that you can't un-hear when it is heard, and builds a somewhat undefinable character around the song.
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