Caving into the temptation of Nigel Thornberry Gifs and 4Chan jokes that are a year too late, Barack Obama now has a Tumblr page for his 2012 campaign.

"We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better." Proclaims the first Tumblr post that (yes) directly addresses the blogging service brand as if it were a real person (a rather annoying trait if I do say so myself).

This presents an interesting further experimentation into social media's effectiveness in the realm of politics.  It's clearly a lighter take on Obama's 2012 campaign, and we're sure that this will gain the tons of reblogs and followers; but will such a crowdsourced operation on such a youthful blogging platform a real beneficiary to the continuation of the presidency?

Hopefully he doesn't fall into the lame pop culture reference reblogs and sheer unoriginality of the majority.