Infographic of the day: The Science of Peer Pressure

We've all been in that position as socially awkward individuals: wanting to win in the social setting by caving into what the majority think instead of sticking out like a metaphorical sore thumb.  But what biological process occur to get to this decision of keeping to the codes and conventions.  It turns into an infograph-ad for One block off the grid's solar energy plans; but it also pushes across the science of peer pressure in social norm marketing: breaking the pseudo-norms, being the individual or the aforementioned metaphorical sore thumb is what we like.  Our infographic of the day.


Jason England

I am the freelance tech/gaming journalist, lover of dogs and pizza enthusiast. You can follow me on Twitter @MrJasonEngland.

http://stuff.tv/team/jason-england
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