Solar Roadways – A Cautionary Tale About Crowd-Funding Cons

There’s no denying that in general, Kickstarter, Indiegogo and platforms like them have made a big impact on the way that entrepreneurs realise their ideas, and enabled some fantastic products to be mass-produced. 

Unfortunately, (and sometimes hilariously) the open nature of crowd-funding means that anyone can create a campaign for any idea whatsoever. One of the worst, in my view, was Solar Roadways, which became especially concerning because its Indiegogo campaign was actually successful – in fact, it is Indiegogo’s most backed campaign ever, raising 2.2 million dollars.