Halo 4 Is “A More Cinematic Experience” Says 343

343 Industries quite rightly has an enormous amount of pressure riding over its head. Not only does Halo 4 herald the long-awaited return of Master Chief as lead protagonist (a very welcome return might we add), but this, the seventh game incorporating the Halo license – a franchise racking up revenue of over $2.8 billion might we add, as of January 2012 – is the studio's very first as lead developer. With Bungie relinquishing the reigns of the franchise, 343 has an incomprehensible weight placed on its shoulders to live up to what's expected both from its ever-faithful fan-base and Microsoft itself.