Editorial: Don't call it a Social Graph

“As Facebook adds more and more people with more and more connections it continues growing and becomes more useful at a faster rate. We are going to use it spread information through the social graph.” Mark Zuckerberg claimed a while ago in 2007, while explaining the secret behind the social network.

Now there's always been something that's sounded a little off to me whenever I've heard the term 'Social Graph.'  At first I thought it just sounded pretentious; but the search brought forward the utmost primary reason why.