Apple Leads The Way As U.S’s Most Reputable Company

Apple has the best image of any other American company, according to Harris Interactive’s annual public opinion poll on corporate brands. After a hugely successful 2011 in which the technology giant reported record profits thanks largely to the continued success of the iPad 2 and introduction of the iPhone 4S, Apple’s score was the highest yet recorded by the survey. What CEO Tim Cook will find even more satisfying is the fact that the company toppled Google at the top, having fallen short of the search giant last year. Harris’s Executive VP Robert Fronk described Apple as the “pre-eminent American corporation right now.”