Amazon Now Confirms You Can Opt-Out Of Kindle Fire HD Ads, For A Fee
Forget the hype and premature praise for the Kindle Fire HD for the moment, because the past couple of days has been quite the storm for Amazon, and not for reasons it would have hoped. A backlash has since followed Jeff Besoz's so assured presentation, with many criticising Amazon's decision to make the HD an ad-supported device, with 'Special Offer' ads set to adorn both lock and home screens.
Android Apps Could Be 2x More Power Efficient Without Ads
75% of in-app battery deplition on Android is caused by background data acquisition and the serving of targeted ads. This was the slightly disconcerting discovery made by a team of researchers from Purdue University and Microsoft.