RIM Calls On Superheroes To Save Them. Twitter Campaign Backfires

So if you've had your ear to the ground for rumblings surrounding RIM, you'll have figured out that the company aren't doing so great.  A big CEO switcharound, ever-reducing confidence in their lack of innovations, and a tablet that's failed to take off.

It's in these situations where we regress into our somewhat geek-ridden imaginations and conjur a super hero, well that's exactly what the company has done.  'The Bold Team' infographic was created off a Twitter campaign they did surrounding #BeBold resolutions, analysing 35,000 tweets worth of data and collating them into four cartoon personas.