Blue Monday: Why Are Companies Still Using Depression As A Social Media Marketing Opportunity?
Blue Monday is here again, and yet companies continue to use the idea of depression to promote their brand or sell you stuff. Why?
Solar Roadways – A Cautionary Tale About Crowd-Funding Cons
There’s no denying that in general, Kickstarter, Indiegogo and platforms like them have made a big impact on the way that entrepreneurs realise their ideas, and enabled some fantastic products to be mass-produced.
Unfortunately, (and sometimes hilariously) the open nature of crowd-funding means that anyone can create a campaign for any idea whatsoever. One of the worst, in my view, was Solar Roadways, which became especially concerning because its Indiegogo campaign was actually successful – in fact, it is Indiegogo’s most backed campaign ever, raising 2.2 million dollars.
The 'Mastered For iTunes' Deception
Kickstarter Project Exposed As A Scam
Probably the first of many to be made public; but certainly not the first in the history of Kickstarter. The crowdsourced funding network has fallen victim to a scam project: a role-playing game by the name of MYTHIC: The Story of Gods and Men.