Betamax versus VHS, VideoCD (VCD) versus DVD, HD-DVD versus Blu-Ray – the noted format wars of old have all arisen through a combination of technological and sociological factors. The ‘Videotape Wars’ of the 70’s was driven by companies’ hopes to find a standardised media format for recording TV. The dawn of the digital video era was contested between the cost-effective VCD and the superior quality of the DVD, while the transition to high-definition played host to the one of the fiercest format wars in HD-DVD and Blu-Ray’s tussle for supremacy. Now, we think we’ve found the cloud-gaming equivalent.