Obama gets a Tumblr

Caving into the temptation of Nigel Thornberry Gifs and 4Chan jokes that are a year too late, Barack Obama now has a Tumblr page for his 2012 campaign.

"We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better." Proclaims the first Tumblr post that (yes) directly addresses the blogging service brand as if it were a real person (a rather annoying trait if I do say so myself).