Dolby Promises “Powerful New Listening Experience” With 'Atmos', To Debut With Pixar's Brave

You can have your high-definition projector, 5.1 surround sound Blu Ray player set-ups and a smorgasbord of discs to enjoy in your own home, but for the greatest movie-going experience, nothing quite matches the local multiplex. Now, Dolby is all set to roll-out its brand-new sound system ‘Atmos’ in cinemas, beginning with Disney Pixar’s Brave, that provides cinema-goers with a sound unequalled by the standard surround sound set-up; not least through its use of speakers in the ceiling.