'Snake The Planet': Taking Classic 8-Bit Gaming To The Side Of Buildings

It's likely you're all familiar with the simple, classic, yet oh-so-addictive game 'Snake' by now. First introduced to arcades in the late 1970s, it was when mobile phone manufacturer Nokia began pre-loading the game onto its old monochrome-display phones when it exploded into the public consciousness, where it has remained ever since. Now, a team of media artists and computational designers – known by the name Mobile Projection Unit (you'll see why) – are taking the classic game one step further, and in a very big way – the side of buildings big.