Study: Why is Pokémon Go The Most Widespread Phenomenon Since The Bubonic Plague?

Pokémon Go has taken the world by storm, with now over 100 million downloads onto Android devices alone. It’s safe to say the Pokémania of the 90’s is seeing something of a revival, but why is that? Especially when Pokémon Go is, if we’re being honest with ourselves, a buggy, barebones mess? Prof. Dr. Claus-Peter H. Ernst of the Frankfurt University of Applied Sciences may have the answer.