So the AD-Zero has been capturing the viral headlines everywhere: the title of 'smartphone made of bamboo' is something that will always find interest, curiosity and conservationalist inspiration in everyone.

But another side to this story proceeds, one that we're much more interested about, that expands beyond the 'allure' of such an original choice of material in mobile phone construction.  One that speaks of the design finesses, the struggles of creating an idealistic balance between form and function, environmental responsibilities that go beyond what is normally found in the technology industry, a warmth to a product that you don't get with the trend of sterility that's formed from the industrial-monolithic design ethic of Apple products.

We talked with Kieron-Scott Woodhouse, Head Designer of the AD-Zero, and design student from The University of Middlesex, about not just the phone's technical insights; but the choices and inspirations taken while designing the phone, and the history of progress that has led to this stage.

Product design geeks will love this.