Headset 'Brand Killer' filters out ads from the real world

A team of hackers have created a headset that can block out any brands, logos or adverts in the real world. Put simply by the developers, it's "AdBlock for Real Life."

Created for the most recent PennApps student hackathon, the technology consists of a pair of goggles modified with a 7" screen and a camera. Using a database of logos & brands, the custom-built headset will censor any which the camera detects

"Corporate branding and advertisements are ubiquitous in society today and almost impossible to avoid. What if we lived in a world where consumers were blind to this surplus of corporate branding?" The team, which consists of Reed Rosenbluth, Jonathan Dubin, Tom Catullo, and Alex Crits-Christoph, questions.

"Brand Killer is a technology demonstration that envisions a future in which consumers can use augmented reality to opt out corporate influence. We built a head mounted display which uses computer vision to recognize and block brands and logos from the user's view in real time."

In it's current state, the device has some problems: namely the headset is terrifyingly gigantic and the considerable lag of the video feed. But still, this is a pretty creation to subdue the corporate noise, and a glimpse into what could be a pretty terrifying future for vision censoring (hello Black Mirror).